In January 2027, the world will turn its attention to Boulder as the iconic Sundance Film Festival arrives in this beloved city. For residents, this isn’t just an event — it is a rare opportunity to participate in something that extends beyond the reach of our community.
With new city ordinances, expanded access for homeowners and renters, and a growing network of local support, Boulder is preparing to welcome filmmakers, artists and audiences in a way that reflects the spirit of our community: thoughtful, creative and deeply connected.
What’s New?
Find updates here as we get closer to Sundance!
A Citywide Opportunity
At its core, Sundance in Boulder is not about individual gain — it’s about collective impact.
“We need to come together as a city and view this as a shared opportunity — not just what any one person can make from it, but how we all benefit as a community,” says Jen Fly, Managing Broker of mhm Boulder.
When Boulder residents open their homes — whether it’s a spare bedroom, ADU or full residence — they help create a more accessible, vibrant and locally rooted festival experience. More guests staying in Boulder means more support for the city’s famed restaurants, shops and small businesses, and fewer cars commuting in from surrounding areas.
What’s changing + why it matters
The City of Boulder is actively removing barriers to participation, making it easier than ever for residents to get involved.
A new ordinance — expected to take effect May 1, 2026 — will allow property owners to hold both a long-term rental license and a short-term festival lodging license simultaneously. This is a meaningful shift.
“This isn’t just about tenants being able to rent — it’s about giving both landlords and renters a path to participate, without losing their existing licenses,” notes Jill Adler Grano, associate broker at milehimodern and Statewide Director of Housing for Sundance Festival Relocation.
This change opens the door for:
- homeowners with long-term rentals
- landlords with tenant-occupied properties
- renters (with landlord approval)
- ADUs + currently vacant units
In parallel, state legislators are working toward easing HOA restrictions, with a potential pathway for short-term rental approval through a simple board majority for special events like Sundance.
The goal is clear: create access for as many people as possible, while maintaining the integrity of Boulder’s neighborhoods.
Who can participate
If your property is within Boulder city limits, there is likely a path forward — though eligibility depends on your specific situation.
“We’re working to ensure that no matter where you live or who you are, there’s a way to participate — with the right approvals in place,” continues Jill.
Key considerations include:
- city licensing requirements
- HOA rules + approvals
- landlord permissions (for renters)
For many, the process is simpler than expected — and support is available every step of the way. Click here for the most updated resources.
Preparing your Sundance short-term rental
For those considering hosting, preparation is key. Whether you self-manage or work with a property manager, a thoughtful approach will elevate both your listing and your guest experience.
A rental-ready home should include:
- reliable wi-fi
- quality linens + essentials
- clear house rules + instructions
- clean, well-staged interiors
- accurate, professional photography
Many homeowners are choosing to work with local property managers for added support — from pricing strategy to guest communication and logistics. Additional services like concierge support, pet sitting or cleaning coordination can also make the experience seamless.
Listing, pricing + timing your Sundance short-term rental
The 2027 Sundance Film Festival runs from January 21–31 2027, with the highest demand expected in the first five days.
There are several ways to make your home available:
- the official Sundance lodging platform
- Airbnb — with a Sundance lodging integration coming soon
VRBO - through a local property manager
Each option offers a different level of visibility, support and responsibility; and many hosts choose to list across multiple platforms for maximum exposure.
While demand for Sundance short-term rentals will be strong, the most successful hosts will take a measured approach. The majority of attendees are expected to come from within Colorado — making them both flexible and price-conscious. Competitive pricing helps ensure guests stay in Boulder throughout the festival, strengthening the experience for everyone involved.
“Most people should expect to make what they would on a typical busy weekend,” adds Jill. “This isn’t about creating a windfall. It’s about showing up for the moment in a way that works for everyone.”
As more homes become available, pricing may naturally level — making early preparation and listing especially important.
Cheers to a successful festival to come
Sundance is more than a festival — it’s a moment. A moment to welcome, to connect and to showcase what makes Boulder extraordinary. As a community, how we show up will shape not only the success of the festival, but the experience of every guest who comes here.
If you’re curious about participating — whether as a host, a renter or simply as a community member — now is the time to start exploring your options.
Because in Boulder, every home has a story to tell. And in 2027, the world will be here to listen.